FLOYD OPENING

As Miami’s underground cocktail scene evolved into the eclectic industry it is today, I directed a team of talented professionals to quietly open what would become the city’s newest hot spot. With intensely crafted cocktails and live music rooted in soul and jazz, the intimate bar became a staple of the city’s after-hours crowd. Targeting a sophisticated club community, I worked with internal teams to create a casual and esoteric tone-of-voice relying on the rhythm between the words to communicate the vibe.

Deliverables included PR direction, brand identity creation, copywriting, marketing strategy and partnership facilitation.